White Oak Lavender Farm IMC

During my time at James Madison University, I had the opportunity to work with the White Oak Lavender Farm in Harrisonburg, VA. Our team was tasked with creating an internal marketing communication plan where we developed, created & evaluated a campaign for White Oak. The campaign goal was to increase profits by 20% by raising awareness of the lavender farm within the local community. These are two deliverables required for the plan. Check out the full plan & all the deliverables below!