James Madison University

James Madison University Office of Admissions

During my senior year at JMU I had the opportunity to be a marketing intern at the Office of Admissions on campus. Over the semester long internship myself & the team created a comprehensive email campaign for prospective students, managed the Admissions Instagram page & created all the Instagram content for the duration of our internship. Check them out!

Picture of girl with a backpack and text that says "What's in the bag of a JMU Duke"
Picture of girl with a backpack and text that says "What's in the bag of a JMU Duke"
Picture of a cotopaxi backpack with essentials for the "service based fraternity member"
Picture of a cotopaxi backpack with essentials for the "service based fraternity member"

This is some of the content included in the email campaign created for prospective JMU students. The campaign we created is intended to run from July of 2025 through March of 2026. The emails are aimed at targeting rising Fall 2025 high school seniors who are undecided on where to attend college. The hope of this campaign is to engage with prospective students & make sure they know JMU is the school for them!