Aristocat Cafe

During my time at James Madison University, I was enrolled in the Social Media Marketing class, during which we worked with the Aristocat Cafe as our client. For the Social Media Marketing Plan (SMMP) project, we worked in teams to create a comprehensive strategic plan. Throughout the semester we were tasked with working on the entire proposal. Our final deliverables included a detailed strategy report, 25 pieces of original social media content (15 campaign specific & 10 evergreen), a 12 month content calendar, & a final presentation delivered to both the client & the class. Check out some of the deliverables I made & click below to view the full plan!